I'm personally a big fan of Steem/Steemit.
But not every person is the same.
Not every one things the same.
Also, I don't know if Steemit has somekind of competition in crypto, but from other projects, I can say that there are people who benefit/lose from that project so they shill/FUD.
For example, I'm a big fan of privacy coins.
And I know that bagholders from one coin often talk trash about other privacy coins, because they can be a threat to the first one.