I tried selling at a farmers market and to restaurants. In Tucson the summer is low season, we have a lot of snowbirds and they go up north for the summer. So, when I began to sell at the farmers market there was very little buying pressure for anything. Also, summer basil is in its peak season so the price of it is depressed.
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I sell in the off season, we can't compete in the summer, everyone wants the ground grown tomatoes.