They are rather popular as well. They have solid membership rates.
I don’t know if things changed since Millenium but AFAIK the Dutch always had a high level of people paying for premium magazines, so I guess they manage to tap into that market rather well.
My only peeve with them, as native speaker is that their general tone “sings” and sometimes borders on a childish narrative tone. But that may be inherent to the language itself, I vaguely seem to recall my essays in high school also had more “rhythm” than we are used to in (online) English.