Great post! Finding out about Perfect Day was what kicked off my looking into this synthetic biology "food" insanity.
If they slap the "cultured" label on it like with their "meat", Cultured Dairy, people will probably think it's healthier! And they can make it Now With (biotech) Probiotics!
Golly they care about us. (extreme sarcasm)
Thanks!
The power of language is a fine weapon. It’s a scary food world order we’re living in.