We are burning 20% of the rewards, 30% going to the OCD team as they've been getting downvoted a lot lately and 50% to myself for the initiative and work involved to get new gamers to join Steem. As you know we lack users and the whole initiative is to bring in new people that could use an immutable platform free of censorship. All of our efforts are with Steem's long term health in mind, although I understand your concern you can see in my latest post how little of OCDB's voting power we are using to "reward" ourselves with.
Having said that this initiative is already bearing fruit and I can't wait to write about what we are accomplishing with it but don't want to spoil anything just yet.
Thank you. I appreciate your response.