I despise it too, but I have a slightly different take on it, I believe it is attributable to 8 plus years of quanitative easing (money printing) that is causing massive dilution to USD and other fiat currency.
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Have to agree with that. Shrink-flation has hit over 2,500 different products in Great Britain since 2014 with many of those shrinkage's attributable to brexit dropping the purchasing power of the British Pound creating higher costs on imported products or ingredients for products made within Britain. The only way companies can avoid raising their prices to offset the higher costs is by reducing the size. Shrink-flation hides currency erosion. Why getting out of fiat currency and owning gold makes a whole lot of sense. It doesn't matter what national currency you hold they all erode over time.
Well said GMH
Thanks. A very good topic for a steem blog on your end. Pointing out the game of shrink-flation helps others better understand currency erosion and the importance of owning some gold. Cheers GMH.