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Another major driver will be when employers see that gold can be used for transactions, as well.
I've paid for masala milk here in Dubai through Goldmoney gold.
As @goldmatters has already posted, some already do.

I would love to see more steemit users posting pictures of themselves using the goldmoney mastercard

Some already do :) There are advantages to merchants to become business account holders. This is already happening, but now its available in the US!