Brand Finance consulting company has just released a list of companies with the most expensive brand value in 2018.
Brand Finance chose 500 brands with the most expensive value and the most came from the world of technology. Here are five technology companies with the most expensive brand value in the world.
1. Amazon
Amazon's brand value skyrocketed 42 percent compared to last year. This year the value of the Amazon brand is estimated at US $ 150.8 billion, equivalent to Rp 2,037.8 trillion. Last year, Amazon was ranked third as the most expensive brand. Amazon displaces Google's position previously perched in the first position. Based on published reports, Amazon is the largest online business when viewed in market capitalization and income. not only as an online retail platform, Amazon also penetrates other businesses such as cloud infrastructure, electronics, and music and video streaming.
2. Apple
Apple remains in second place as the most expensive brand. Even so, the brand value rose 37 percent compared to last year, namely US $ 146.3 billion, equivalent to Rp 1.977 trillion. Still from the same report, at least two-thirds of Apple's revenue comes from iPhone sales. This is one of the reasons Apple stayed second as the most expensive brand.
3. Google
Google must be complacent because its brand value dropped compared to last year. This internet company headquartered in Mountain View, California this year was the most expensive brand holder in the world. Now Google has to settle for being in position 3 with a valuation value of US $ 120.9 billion, equivalent to Rp 1,633.7 trillion. This figure is down 10 percent compared to last year. According to published reports, the value of Google's brand dropped because the company did not focus on other sectors other than search and cloud computing technology.
4. Samsung
South Korean technology company Samsung has a brand value that is quite expensive, which is US $ 92.3 billion, equivalent to Rp 1,247.2 trillion, up 39 percent compared to 2017. Last year, Samsung was ranked sixth as the most expensive technology company and now occupies 4th position. Samsung's rising position indicates the company is increasingly strengthening its position in the world. Various products launched include Android Galaxy smartphones, tablets, televisions, home appliances, home security products, and others.
5. Facebook
Facebook is the largest social network in the world which is now used by more than 2 billion monthly active users. Mark Zuckerberg's social network is already 14 years old. This year, the value of the Facebook brand is estimated at US $ 89.7 billion, equivalent to Rp 1,212.1 trillion. This figure rose 45 percent compared to last year's Facebook brand value. Facebook's position also rose as the most expensive brand. Last year, Facebook was at number 9 and this year the brand value of Facebook was at number 5. According to reports, an increase in the value of the Facebook brand is partly due to the dominance of digital content on the platform.
