Despite keeping his crown within the Latin version of the awards, Bruno Mars has managed to take the spotlight this morning at Madison Square Garden.
The fact that it has been the most listened to song in Youtube's history with more than 4 billion reproductions, being the most popular song in Spain and Latin America within Spotify or having won the 4 main awards of the Latin Grammys (Best Song, Recording, Music Video and Urban Performance of the Year), it seems that it has not been enough for "Despacito" to shine brightly in the 60th edition of "Despacito".
The 2017 viral theme was nominated for 3 remix awards, performed by Luis Fonsi and Daddy Yankee together with Justin Bieber, in the categories of Best Song, Best Recording of the Year and Best Duo. In spite of this, he has not managed to raise himself with the gramophone in any of them, something that would have been a milestone, since it would have been the first time in the history of the awards in which a song in Spanish achieved the Grammy for Best Song. Still, this didn't make Puerto Ricans who brought their Spanish-language music to the stage after 30 years without a Latino theme running for an award in the American edition of the contest (the last one was "La Bamba" by Los Lobos) feel bitter at all.
So who paralyzed this race? Bruno Mars managed to win the Best Song of the Year award for "That's What I lIke", as well as for the best recording of the year and album for his album "24K Magic", among other awards (Best Song, Interpretation and Album R&B). As for the Best Duo, he went to Portugal The Man, for his song "Feel it Still".
What did the white roses mean?
I'm sure many of you who could see the gala noticed that many attendees wore a white rose in their hand on the red carpet (even dressed in black, as happened in the Emmys).
Behind this symbol was a demand that joined the #MeToo movement for the rejection of sexual harassment of women. It has been a way of speaking out in a world where, like Hollywood, there have also been women who have felt harassment from men who are part of the record industry.