Not quite. You cannot claim the reward directly. By taking part in doing research work for the BOINC project GPUGrid, you will automatically be rewarded from this 10,000 GRC pool.
More specifically, if on New Years Eve you are contributing 10% of the total work output for GPUGrid, you will receive 10% of the rewards, roughly USD$160 worth of GRC. Although, given the current hype around altcoins and the GRC price increasing, this could be worth far more by then.