Hello,
my name is Hans and I have been a professional self-taught digital marketer and software developer for the past 15 years. I have worked in some of the best digital marketing agencies in Austria, Germany, Switzerland and the UK.
Currently, my main focus is in the field of crypto currencies, certain specialised SEO techniques and other growth related marketing campaigns.
In this article I would like to cover some of the top digital marketing apps with short notes about what they can do for you. These apps helped me to be successful over the years. Getting stable online marketing results would be so much harder without them:
Google Trends
- See latest trends, data and visualizations from Google Search
- Compare data
- Search trends by country, time period, niches
- Including Youtube trends, second largest search engine on the planet
Ahrefs
- See the exact keywords that your competitors are ranking for in organic search results
- Find out where your competitors are getting their backlinks and reverse-engineer their link building.
- Research their organic traffic by looking at "Top Pages" that drive visits to their website and uncover the keywords they rank for but you don’t using our “Content Gap” feature.
- data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you’re getting the best possible coverage with Ahrefs
AppAnnie
- Gain valuable competitive and market insights across app downloads, revenue, usage, engagement, and advertising metrics.
- Drive your business forward by identifying the right partners, determining the best markets for expansion and more.
- Boost organic and paid mobile user acquisition results by enhancing your app store optimization and maximizing advertising spend
- Drive user engagement, increase retention and effectively target your audience by better understanding their interests and behavior.
- Understand how top apps monetize, then leverage their best practices to maximize revenue.
Serpstat
- Keyword Research
- Search Analytics
- Advertising Analysis
- Content Marketing Ideation
- Competitors Research
- Rank Tracking
- On Page Audit
- Backlinks Analysis
- Reports and Infographics
SimilarWeb
- Benchmark against your competitors and industry
- Reveal your competition's analytics & online strategy
- Discover new opportunities - partners, leads or affiliates
- Identify emerging trends and new players
- Understand consumer intent and journey
Buzzsumo
- Analyze what content performs best for any topic or competitor
- Find the key influencers to promote your content
Facebook Audience Insights
- Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
- Page likes — The top Pages people like in different categories, like women’s apparel or sports
- Location and language — Where do people live, and what languages do they speak
- Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
- Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)
View this information for three different groups of people:
- People on Facebook (the general Facebook audience)
- People connected to your Page or event
- People in Custom Audiences you’ve already created (an audience made up of your current customers)
Google Adwords
- Buy yourself to the top of search engine result pages
- Meet only the most relevant customers
- PPC leads have a high conversion rate
- Get immediate results
- PPC makes the phones ring
- PPC is very targeted
- Optimize your search results
- Choose what you spend
Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
Facebook Analytics for Apps
- Product analytics for driving growth
- Facebook Analytics lets you understand and optimize your complete customer journey across mobile, web, bots, offline and more.
Yandex Metrica
Yandex.Metrica is a web analytics tool that helps you get visual reports and video recordings of user activity, track traffic sources, and evaluate the performance of online and offline advertising.
Google Analytics URL Builder
URL Builder for GA. With the Google Analytics URL Builder, you can easily tag URLs with custom campaign variables and then use an automated reporting tool to keep track of progress and share with clients. Campaign variables allow you to track which of your promotions are generating the most traffic/conversions.
Google Tag Assistant
Tag Assistant is a Chrome Extension that automatically validates the implementation of Google tracking scripts on any given page. It currently works for: ... Google Analytics (dc.js) AdWords Conversion Tracking.
FB Pixel Helper
The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation. The Facebook Pixel Helper works in the background to look for conversion.
Google Tag Manager
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.
Data Scraper
Web Scraping (also termed Screen Scraping, Web Data Extraction, Web Harvesting etc.) is a technique employed to extract large amounts of data from websites whereby the data is extracted and saved to a local file in your computer or to a database in table (spreadsheet) format.
Google Analytics Debugger
It prints useful information to the Javascript console. These messages include error messages and warnings which can tell you when your analytics tracking code is set up incorrectly. In addition, it provides a detailed breakdown of each tracking beacon sent to Google Analytics.
Pocket helps people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel — even offline.
Bootstrap Studio
Bootstrap Studio is a powerful desktop app for designing and prototyping websites. Bootstrap Studio is a desktop application that helps you create beautiful websites. It comes with a large number of built-in components, which you can drag and drop to assemble responsive web pages.
Canva
Canva is a free graphic-design tool website, founded in 2012. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
Flatpack
Flatpak is the next-generation technology for building and installing desktop applications. It has the power to revolutionize the Linux desktop ecosystem.
Marvellapp
Create screens directly in Marvel or add your images from Sketch or Photoshop. This simple editor allows you to link all your designs together in a jiffy, then add gestures and transitions to make your prototype feel just like a real app or website.
Adespresso ads
- Create thousands of variants of your Facebook Ads with only three clicks.
- Have multiple target audiences? Easily test all the versions of your creatives across all your target audiences, building powerful ads that convert.
- Save your preferences, for audience demographics to instantly be reused for any campaign.
Lapa.ninja
Lapa Ninja, the best landing page inspiration, is created to help designers find inspiration, learn and improve design skills.
Behance
Behance is the leading online platform to showcase and discover creative work. The creative world updates their work in one place to broadcast it widely and efficiently.
Dribbble
Dribbble is a community of designers answering that question each day. Web designers, graphic designers, illustrators, icon artists, typographers, logo designers, and other creative types share small screenshots (shots) that show their work, process, and current projects.
Unsplash
Unsplash is a website dedicated to sharing copyright-free photography under the Unsplash license.
Headreach
Find Great Leads
Buzzstream
BuzzStream helps identify sites from which to request links, and makes this link building process efficient and human.
Pitchbox
Pitchbox is a prospecting and relationship building platform that helps you find, connect to, and build relationships with targeted Marketing and PR opportunities, bloggers, and influencers in your space.
Todoist
Todoist is a project management application for personal and professional productivity. It allows users to manage their tasks from a smartphone, tablet or computer.
Confluence
Confluence is content collaboration software that changes how modern teams work. Confluence makes it easy to create documents as a team, provide feedback in context and quickly iterate until your work is finalized.
Evernote
Organize your work and declutter your life. With Evernote on your desktop and mobile devices, your notes are always with you and always in sync.
Slack
Slack brings all your communication together in one place. It's real-time messaging, archiving and search for modern teams.
Webris
WEBRIS is a digital marketing and design agency specializing in organic search marketing. We take a value based approach to marketing by creating content and promoting it through channels where your audience spends their time.
Neil Patel Blog
Neil Patel is the co-founder of Crazy Egg, Hello Bar, Stride, and KISSmetrics, and a columnist for HubSpot. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. A great mentor when it comes to digital marketing.
Search Engine Land
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo and Microsoft's Bing work for searchers.
Ahrefs Blog
Ahrefs helps you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike
Hubspot Blog
HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Content Marketing Institute Blog
Get how-to marketing advice for your content strategy, including brand content as well as B2C and B2B content marketing samples, case studies.
Buffer
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin.
GrooveHQ Blog
The best ticketing system for teams. Collaborate on all your customer emails, social media posts, live chats and calls together in one helpdesk. ... Works With Email Turn Gmail, Outlook, or any other email software into your team's customer service help desk with Groove's easy email integration.
MOZ Blog
Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions.
I would say that these apps cover some of the most important web-application you will ever need for successful digital marketing! Enjoy, and thank you for reading this article :)