You know... when I worked for Samash Music, we sold American strats, new with a hard shell case for 800 bucks.
That would get you a Squier today... it blows my fucking mind.
Btw, Im not sold on tiktok, but I'm trying to grow my guitar brand, so I'm testing it out... seems like it's gonna be a fail, I have to say.
You are talking to a marketing and brand growing guy here and TikTok has its place. That place is only branding and easy, trendy video content that is useless except when shared to Facebook and Instagram. Facebook can suck it too but is the best for clicks on calls to action and instagram is good for spamming brand messages. All works a little but you have to decide where to spend your money and time.
What you should also do is brand a hive account and link your website in every post, load it with key words for SEO. Not 100% sure if a dozen hive front ends with identical/duplicate content helps or hurts with google but we are testing to find out for sure.