Professional Hair Care brands are expanding into new distribution channels to explore opportunities for growth beyond their salon
ecosystems—including Amazon. In the face of Amazon’s recent efforts to establish itself as a partner for salon brands, professional hair care players may face a more competitive playing field than the one they were used to, limited by salon relationships.
At the same time, as independent brands raise the digital bar, traditional players are leveraging their comparative scale, dominating digital ad impressions and strengthening retail partnerships to retain relevance.
L2’s fifth Digital IQ Index: Hair Care & Color 2017 benchmarks the digital performance of 91 hair care brands. For more insights, visit: http://bit.ly/2u5iIeh
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