.At home later, the children will likely watch TV. Little ones, 2 to 11, average 32 hours a week. Those 12 to 17 average 23 hours, says a University of Michigan Health System study.
During those hours, they'll drink in ads for hair products and teen-siren TV shows, makeup and technology, much of it couched as "hot" or "sexy."
Even seemingly innocent sports video games often play out against a backdrop of sexually suggestive cheerleaders.
From an early age, children are inundated with sexual images every single day.Experts say they will pay a heavy price.Children and teens are becoming "sexualized" and researchers and psychologists say it hits girls particularly hard, shaping their view of themselves and their potential, as well as how others view them.
The effect on young girls and adolescents is most profound, the American Psychological Association (APA) says, because "their sense of self is still being formed."Sexuality is not the same as sexualization. Sexuality evolves in children as they develop a healthy curiosity and growing understanding of their bodies. Sexualization occurs when someone's sense of their own value is based solely on sex appeal or that individual is held to narrow standards of attractiveness,
Families brush by mannequins in thongs and panties as they step into a lingerie store. In this mall, they will pass scores of massive photos featuring couples in various stages of dress and undress looking soulfully at each other. One ad campaign, taped to a storefront window, shows a teenage male model — the caption: "Get into our pants." Even toddlers in promotional posters wear skimpy clothes, vampy looks and makeup.
It's not just the quantity of depicted sex, either, they write. "Sex in commercial culture has far more to do with trivializing and objectifying sex than with promoting it, more to do with consuming than with connecting. The problem is not that sex as portrayed in the media is sinful, but that it is synthetic and cynical. The exploitation of our children's sexuality is in many ways designed to promote consumerism, not just in childhood but throughout their lives."
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