Yes absolutely, I work/have worked with many pro boxing, MMA, NFL, powerlifting/strongman gyms/people of note/etc and have noticed that the one similarity between pro athletes and everyday people (ie, the kinda members at Equinox) is that interesting food helps people stick to meal plans a lot more.
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There's the odd person who just wants to eat the same thing every single day but for me, I like variety!
I like low-calorie ice cream... it's low calorie so it's okay to eat 2 tubs a day right...
I think that's exactly how it works yeah...