You have to consider a lot of the money you see on the post is from the bots ( paid vote) , so , essentially this person paid for the promotion.
That does not mean when the payout happens they will make even 1 cent !!
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So in essence they are paying to get views hoping to get more followers?
Yes and maybe ( when content is actually good) you may make real money as well...
Look at their wallet, how much they paid for promo to the top votes , deduct the 25% curation reward , see what they get in the end ( after 7 days).