With the rapid development of social medical treatment and the rise of a new round of medical investment, improving customer satisfaction has become the core direction for the transformation and development of major medical institutions. Therefore, creating a doctor's personal word of mouth has become the top priority for medical institutions to break through. Learn the following 6 tricks to quickly become a good word of mouth doctor.
1
Locating
If you want to build a doctor's personal word of mouth, you need to find a personal position.
As we all know, patients are the "ultimate voter" in the medical service market. He decides whether the value created by clinic doctors and brand assets can be realized. Therefore, patient-oriented is an important prerequisite for doctors to accurately locate.
Secondly, find out their own development advantages, and use this to form their own core competitiveness, so as to accurately position their position in the marketing field and establish differentiated services.
2
Locating
Establishing a personal style is very necessary for doctors to improve their personal word of mouth.
In front of patients, it is possible to establish a personal image that is relatively easy to approach. For example, the image created by Cui Yutao, a pediatric male god, is “attitude and embarrassment”. For example, Dr. Ou Yan is a “beauty pediatric beauty doctor”; in professional academics, it can be based on individual positioning. , output the brand image of "you are professional and special".
3
Improve doctor-patient communication skills
In order to improve customer satisfaction and form a good reputation, efforts must be made to improve communication between doctors and patients and improve the relationship between doctors and patients. Here are 5 tips, you can try it out:
1) Always ask yourself: "Is this in the best interests of the patient?"
As a good doctor, the most basic bottom line should never ignore the attention of patients. If you often ask yourself: "Is this decision really in the best interests of the patient?" You will never go wrong.
2) Listen to your patients
Listening is a simple and easy move and the key to a successful clinical experience. It only takes a few more minutes, and you will become a good doctor that your patients like, and they will also provide all the information you need to help you make the right clinical judgment.
3) Learn to express empathy
Even on the worst day you feel, you can try to show a smile or a concerned expression and express your empathy to the patient. If you try to express empathy, you will find it easier to truly understand each other's feelings, which will reduce the pressure and overwork of doctors.
4) Establish a "list of questions"
Spending some extra extra time to create a truly effective list of questions will greatly improve your clinic's productivity, and will allow you to shift your focus away from the pathology and better focus on patient needs.
5) Taking mental health as a top priority
It is vital to ensure that the doctor's own physical and mental health, so that work and life balance is achieved. We are not only a role model for patients, but also a benchmark for future doctors. For the dual interests of us and patients, we must internalize the mission of saving people and save their lives, and put their mental health and work-life balance in the first place.
4
Enhance yourself and strengthen learning
The awareness of medical services is changing, and the personal abilities of doctors should be changed and improved.
In addition to constantly updating and improving their own medical technology, doctors also need to learn all kinds of the latest marketing theories through the Internet, advanced training or practical training, improve themselves from the theoretical level, and combine practice, touch the analogy, and constantly push themselves forward.
Secondly, doctors need to pay close attention to all available time to learn other knowledge, including marketing, finance, management, personnel and other knowledge of their interest, to improve their overall quality from all aspects.
5
Expand channels to promote yourself
Learn to use online and offline channels to promote yourself.
Online channels:
1) Open up your own online channels, such as WeChat group, Weibo, and self-media platform, to establish and develop your own seed users;
2) Cooperate with major media and use their platform to publish their own works to increase their visibility.
Offline channel:
1) Establish contact with relevant local government agencies and exchange or not;
2) Participate in academic conferences, show your face at academic conferences, and expand resources.
6
Develop and build your team
Future medical services are definitely not based on individual heroes, but on excellent teams. So, develop and build your team, such as the echelon of doctors, the team of nurses, etc. They are your assistants in your work and the good word-of-mouth.
Do the above 6 steps, even if you can't become a well-known star doctor, I believe that you will become a good doctor who will satisfy the patient.