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I know.

Just imagine if all healthy low energy stuff would have a similar effect?
"Wow I can't stop eating all this broccoli!"

If I were to be given a bucket full of bilberries (also known as the european blueberry), I could eat quite big portion of it. Well not all of it, of course, unless it's a small bucket, but it has a similar effect.

However bags of chips are cheaper and available all the time.