I think I had an X-Men subscription for a portion of my life and I want to say things were polybagged, but without a board it is not like the bag would do much. I wish I could remember for sure though, this would have been 90s though I think for me, before that I am kind of curious if they would just pop a label right on the book or was it like brown bag envelope shipped.
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I had a couple subscriptions around then too. At the time they were polybagged and had an insert with the address label, etc. that was like a thin backing board. They held up surprisingly well I thought.