Jeans pants were first made in Genoa, Italy in the 1560s. Jeans worn by the navy. The usual French trousers with "bleu de Génes", which means the Genoese blue, although it was first produced and worn in Europe, but as a fashion, jeans were popularized in the US by Levi Strauss, the man who tried to find his good fortune to San Francisco as clothing merchant. At that time, the US was hit by a gold rush.
The man who first popularized the pants with this Jeans material in America is Levi Strauss. Levi is a young man who tried his luck in San Francisco by becoming a clothing retailer. At that time in America was hit by a gold rush. Fortunately it can not be guessed, Levi Straus merchandise was sold out except a tent made of canvas.
Then the canvas cloth to make the tent he cut and made into several pants and sold to gold miners in America. The results were very satisfactory, gold mining workers are very fond of Levi Strauss made pants because it is durable and not easily damaged. Strauss tried to catch the opportunity tersbut by perfecting the pants that will be made again. He then ordered the genuine trousers from Genoa called Genes. Levi Strauss introduced his pants in America using the name Blue Jeans.
Many of the gold miners were immediately flocked to buy pants from Levi Strauss and menobatkannya become official trousers gold miners in America. The gold miners named Levis-made pants with the terms "those pants of Levi's" which means Levi's Pants. This term is the first trademark of jeans in the world.
Levi Straus's keen business instinct made Jakob Davis entrepreneur interested and invited him to work together.
In 1880 the cooperation gave birth to the first jeans factory in the world. Their first jeans design product was named Levi's 501. This product is specially designed for gold miners. Has 5 pockets in one pants that is 2 in front, 2 in back, and 1 small pocket inside the right front pocket.
The cute little pocket not only works for fashion needs but also serves as a pocket for storing small gold grains obtained by gold miners. And until now Jeans Levis trousers still design his pants with a small pocket in the product to remember the success history of the jeans.
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