It has to be something else besides bad luck because I know teams in other sports spend serious money to get the best squad possible at some point because they want silverware. It could be down to the ownership if they have been there too long and need to move on.
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I don't see the Lions ever moving from Detroit... there's too much history there and despite the fact that they rarely do anything of note they have a very dedicated fanbase. But they need to work on their defense, that is for sure.
It's a tricky game picking how you are going to spread the talent on your squad: Put a lot into offense and the defense has to suffer and vice/versa. The only real solution is to get good contracts with underrated college players or players that are underutilized by other teams. This is a very tricky process and sometimes you get lucky, but most of the time you don't.