Very few clubs are profitable so saying they are a business is questionable for 99% of them. Players are going to have to play more game time and it is that simple. Injuries are going to increase and why the depth of the squad is what is going to win the Leagues this year. Don't worry too much about the results now as things can change drastically within 3 months. Imagine every club losing 3-5 key players and the team looks a whole lot different. This is why the smaller clubs may actually have an advantage this season as not may players are playing for their National teams.