It would have been suicidal for formula 1 to continue neglecting social media.
Yes it would've been, hadn't liberty media bought formula 1. As I said earlier, the previous owner was very skeptical. Let alone understanding the potential of social media, he didn't even consider to think about it, if he stuck to it, formula 1 would've been a dying sport.
But here we are now, enjoying Max Verstappen going for another WDC. It's good for everyone that Liberty Media happened