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I think all they have to do is use #creativecoin as a tag. And when you want to send it to the winner(s), you can do so on https://dex.leofinance.io/ (which is way better than Hive Engine). It works with Keychain.

Ooh thank you, I have to check it out :D I was wondering what is Leo Finance that I keep seeing

Actually, you can even use the Peakd wallet to send Hive Engine tokens. If you don't use Peakd.com, you are clearly missing out. Particularly as an artist, as they support a portfolio page which looks sooooo cool.

Hehe, I do use peaked, I keep finding new tricks about it constantly :D