The first thing I mentioned while sprinkling a few scattered thoughts around this area was cost. Then efficiency. Maintaining interest requires entertainment value of some kind mixed in with the hard facts, especially when a portion of the targeted audience is intended for an outside audience. There's the scripted approach, then there's the live podcast style approach. Gotta decide. Get a team together, do all the work; then the part about:
it doesn't get the attention of a lot of people around the chain
... which is a huge problem for I'd say majority of the projects around here, so that would need to be addressed for this instance. I rambled on about that issue inside this rabbit hole, throughout the post and comments. A proper news style broadcast with a proper budget would benefit from simple push button access, highly visible in the common area UI most frequent, so this takes an army all on the same page.
On the bright side there's enough capable people around to pull off some stunning material consistently.
Ay-ay-ay they want brainstorming and my head explodes.