We talked about @metabrew and I still try to get they into Hive.
Their model was selling some NFT where you get a real world benefit each year.
That company sold a NFT on ETH for around 2.5k€ and you get a kickback each year with a huge amount of beer delivered to your door free of change.
Maybe we have something more about that case at an Event in a country I just travel. ;-)