There is an obvious problem, even for someone like me who has been online since 96 and coding since a decade before that its not easy at all to search for & find anything around Hive...
It is just too generic a name, and also there is some sort of collaborative software with the same name.
I have no illusion that there will be a rebrand, but at least I hope I can mention it here without anyone downvoting or worse... It is an important factor.