小眾的風格旅遊節 / A Niche-Style Travel Festival

旅遊這檔事情，一開始是追求的是便宜又豐富，所以團進團出的團體行程是最受歡迎的，因為不但行程價錢便宜，而且包吃包住，性價比很高，後來，人們漸漸地開始想要玩的精緻、玩的深入，所以，客製行程開始火熱起來了，當然，還有更多硬核的旅遊愛好者，他們會更注重旅遊的體驗。

風格旅遊節這活動，號稱是為旅遊及自我探索愛好者所打造的，想要推廣各種特別的旅遊體驗，看看背後的主辦單位有雄獅旅行社，就知道雖然不像是常常有的旅遊展，但應該也是推廣旅遊行程的，所以，現場有不少所謂的旅遊達人，現身分享他們的特別旅遊經驗。

現場有很多活動及攤位，我最感興趣的是異國市集，因為可以品嘗到各式異國美食，其中和某家印度餐廳的店員聊了一下，這家印度餐廳的印度菜看起來很道地，不過因為店家在桃園，相對而言，顧客都是住在桃園的本地人，而大部分的印度人都住在台北或新竹，所以，這家餐廳很需要推廣它的生意，而就在它隔壁攤位的馬友友印度廚房，有很多家分店，在台灣，只要在搜尋引擎上打上印度菜，馬友友印度廚房都會在第一位，就連我的印度同事來台灣出差時，都常去馬友友印度廚房用餐。

此外，現場還有搭個舞台，邀請歌手表演，把現場營造成一場音樂派對，有吃又有得玩，聽說晚上還會有知名藝人表演，這幾年露營風席捲各地，是一種新穎且流行的休閒型態，所以，現場也和某個露營團隊打造一個專屬個人露營包廂體驗，可惜天氣太冷了，那包廂場地很有氣氛，很好看，但是完全無法遮風避雨，購買現場包廂體驗的顧客，真是花錢找罪受，雖然，假如天氣好的話，應該是很不錯的。

Traveling, at the start, was all about finding something cheap yet packed with value. That’s why group tours used to be the most popular choice—they were affordable, included meals and accommodations, and offered great bang for your buck. But over time, people started looking for more refined and in-depth travel experiences. Customized itineraries became all the rage, and for the more hardcore travel enthusiasts, it’s all about focusing on unique and meaningful experiences.

The Style Travel Festival is an event designed for travel and self-discovery enthusiasts, aiming to promote all kinds of special travel experiences. With Lion Travel as one of the main organizers, you can tell it’s not just an ordinary travel expo—it’s also a platform to showcase exciting travel packages. There were plenty of so-called “travel experts” sharing their unique travel stories at the event.

What caught my attention the most was the international market section. It offered a variety of global cuisines, and I ended up chatting with some staff from an Indian restaurant. Their food looked super authentic, but the restaurant is located in Taoyuan, so their customers are mostly locals. Since most Indian expats in Taiwan live in Taipei or Hsinchu, they really need to promote their business more. Right next to them was the stall for Mayur Indian Kitchen, which has several branches in Taiwan. Just type "Indian food" into a search engine, and Mayur Indian Kitchen always pops up as the top result. Even my Indian colleagues who visit Taiwan for work often go there for meals.

The event also featured a stage with live music performances, creating a party-like vibe. There was food, fun, and entertainment, and I heard a well-known celebrity was scheduled to perform later in the evening. In recent years, camping has become a trendy and popular leisure activity, so they even collaborated with a camping group to create a personal camping booth experience. Unfortunately, the weather was freezing that day. While the booth looked great and had a cozy vibe, it didn’t provide any protection against the wind and rain. The poor customers who paid for the experience were definitely not having a great time. But I imagine that if the weather had been better, it would’ve been a fantastic experience!

For the best experience view this post on Liketu