I am delighted to announce a new phase of my promotional efforts for this SpendHBD project. The target of this campaign is to make sure that all listed businesses are accepting HBD payments more and to sign up as many of their customers as possible. I call this phase of promotion SpendHBD Outdoor Campaign and I hope it will increase the number of new sign ups and actual users for listed businesses.
The challenge - adoption is usually slow
Change is often a hard thing, especially in payment technology where traditional fiat payments have been around for centuries. In my effort to promote SpendHBD, I noticed that some of the businesses feel excited at the beginning and agree to get listed. But as we set it up for them and leave, they eventually tend to go back fully into fiat payments. Its understandable given how long fiat payments have been around.
So the first few days or weeks of adopting HBD payment is fun for some businesses. But over time, they seem to forget it especially when I or users from the city do not always visit that business. Such a business ends up getting listed and doing first few transactions, and getting forgotten. Eventually, the business gets to accept HBD only when old Hive users from the ShoKiN team visits. We basically miss out on their customers who are our main target users. This is a challenge which I want to address with this idea of SpendHBD Outdoor Campaign.
The solution - creating more sustained awareness
So the problem is: How do we make sure that after listing a business, they gradually and eventually make HBD their primary payment method and introduce it to many of their customers? The solution is to create a more sustained presence around the business within the first few days or weeks after getting listed. This will give their customers time to learn about this opportunity and get involved.
SpendHBD Outdoor Campaign is a way to create more enduring awareness within the immediate environment of the listed business. We do this by having some ShoKiN team station a promotional material within and around the business which attracts attention of the customers. Then customers that approach to learn about the promotion would be educated about spendHBD and cash discounts.
This type of awareness goes beyond making the customers of a business learn about SpendHBD. When the promotional material is placed and managed in front of the business, passers-by who are not likely customers will also have the opportunity to learn about SpendHBD and give it a try by walking into the shop and paying with HBD. In essence, the promotional material and the team manning it could decide to station it inside the shop or outside just in front of the shop.
I have done this method of physical marketing for a blockchain product between 2019 to 2022 and I find it very effective in my city. This is the reason I want to introduce it to SpendHBD, hoping that it yield the same positive results and successes I got earlier.
The main promotional material - a rollup banner
As mentioned above, a promotional material will be placed within the immediate environment of a listed business. A team from ShoKiN usually captained by a local guide would mann it. The most suitable promotional material for this type of campaign is a rollup banner. Its easy to set up and mobile enough to be carried from place to place.
I have been planning this campaign although it would require significant costs. I have made 1 rollup banner which would be used to kick-off the campaign. The rollup banner has a catchy message about the discounts that spendHBD give customers of a listed business. Its job is to attract the attention of an existing or potential customer, then a ShoKiN team nearby takes up the rest of the job.
See below the image and video of a rollup banner I have made for this campaign.
Video
~~~ embed:1867434919800320201?t=OcAJf04lyXgO7OakqdWcpA&s=19 twitter metadata:Zm9jdXNubm93fHxodHRwczovL3R3aXR0ZXIuY29tL2ZvY3Vzbm5vdy9zdGF0dXMvMTg2NzQzNDkxOTgwMDMyMDIwMXw= ~~~
Picture
Because of the significant cost of making the banner, I could only make just one which I fully funded. But with time, we will definitely need many of it. This above rollup banner costs NGN 85,000 (About $53) to make.
Other promotional materials - Face cap
This project will require full branding. Also our ShoKiN events every Saturday needs to be fully branded. So I took out 22 HBD from our @shokin account to purchase and print 14 face-caps that will be distributed to our members that have consistently supported our ShoKiN day events.
These face caps, in addition to branded T-shirts, would be worn by the ShoKiN team to participate in this outdoor campaign. Check out the caps below.
Video
~~~ embed:1867435528347365657?t=QFIbmh_dJUCfo0pefpvWSw&s=19 twitter metadata:Zm9jdXNubm93fHxodHRwczovL3R3aXR0ZXIuY29tL2ZvY3Vzbm5vdy9zdGF0dXMvMTg2NzQzNTUyODM0NzM2NTY1N3w= ~~~
Picture
- Kicking off without delay
This SpendHBD Outdoor Campaign will kick off sometime by Tuesday 17th December 2024, starting from any of the closest listed businesses. I also plan to design and print a promotional flier which would be used for this campaign. By that time, it should be ready.
All ShoKiN team members that are interested to participate in this outdoor campaign are welcome to do so
Finally
I always feel bullish about SpendHBD which is why I always create ideas and use my marketing experience to promote it. I believe this outdoor campaign would be huge and lead to many use signups/users. It is definitely worth giving a try.
If you have any suggestions or other ideas to make it work better, feel free to drop it as a comment below. Your feedback is very well appreciated, thank you in advance for dropping one.
Reserve one face cap for me bro 🙌🙌. The road show will really be a nice one for the awareness. Nice one. Keep it up
Yes I will keep one for you. You will definitely have a cap because your efforts deserve it.
That's some brilliance you putting together. I admire your resilience and your ability to think outside the box. The SpendHBD project is one initiative that's worth all the effort and attention it's getting. Vamos!!!
Thank you so much for the effort. I really believe that this campaign will be very massive. We will do our best to bring many new users through this campaign and make them permanent users of spendHBD
This is a really nice idea, the campaign outcome will be massive I am certain. You always have innovative ideas, this one will work out massive 💪
Thanks so much for the commendation. I am sure it will workout well for us. Its a tried and trusted marketing strategy and I am eager to try it once again in SpemdHBD
Wow! This is taking ShoKin to a greater height. A very huge well done to you. I am fully interested to participate in the campaign. Count me in
Thank you for always being there to support our projects. I am hopeful this campaign will turn out really productive as we reach out to many new users to join this amazing opportunity.
This will understand take SpendHBD to the next higher level. Anticipating more growth! Kudos to you sir!
Thanks so much. I really believe this will increase the results from our promotional efforts. Hoping to see more newbies once we start!
Great idea, marketing is the best to let people know about this project, more awareness more people.
Thanks, you are right..We keep on pushing and hoping to get this project to the top
Definitely it will
I also feel bullish already about this campaign. I'm sure it's a success already. Well done in all your efforts promoting Spendhbd in one way or the other.
Thanks so much. We will keep on trying our best to make this project popular. It deserves all the efforts we can make. Lets do it
Yes! Let's do it
This is good project for hive to growth.
Sure it is
This is a great idea, the campaign will draw masses to hive and spendhbd.
I believe it would
This is a brilliant initiative! Great for getting many leads. Well done sir we are learning a lot from you.
Thanks so much. We keep on being strategic with our marketing efforts. It yield results
This project will definitely yield a good result, well-done 👏 @unclecharles. This will uplift our zeal in this platform and will surely put a smile on our faces 🤗.
SpendHBD to the world 🌎
Thanks for the motivation. I really hope we achieve great results from this effort
We will surely see better results
I’m spending all my HBD like crazy
Its super cool. Right here, my friends and users in this project earn up to 40% of what they spend when they pay with HBD. The history of shopping is being re-written by this project. So happy to promote hive this way!!!
I will be spending about $15,000 of HBD soon
Thats really huge mate!!!!
What did I just read??
You got it right
On what?
Mostly Bitcoin. But also some Dogecoin, Pepe and a few others. Just Buying the dips.
You got the FOMO eh..I say btc maybe hits 250k on this cycle, but then its got the 75% crash coming too.
Yeah… I will ride up to $250 k then sell a little … and buy back at $50 k … and ride up to $1,000,000.
This is a good plan, let's do it. We are actually the FACE of @spendHBD community in Nigeria, thank you for this great idea.
Thanks for always being with us to support the project
Thank you, our lead man.
Adoption may be slow but with persistence it is achieved, and I see and appreciate your persistence.
Greetings from Venezuela, my friend @fokusnow
Greetings from Nigeria and thank you for your kind words. We need to be persistent and drive adoption until it goes mainstream. I appreciate your kind words.
👍
This is a super move. Honestly, it will surely go a long way in making pple know about this great opportunity of Hive and SpendHBD.
Please, keep my cap for me o
Sure this project will help to create more awareness and bring more new users into Spendhbd
More success to us.
Innovation at it's peak, just when we start to think there is no more ideas, you prove to us once again how innovative you can be, this really makes sense, shifting the focus from the shop owners this time to their customers kind of balances it, and it ensures that spendhbd in Aba doesn't end with Shokin, I must say This is impressive 👍
You captured it well. Customers are a main part of the project and not just listing businesses. So It kind of makes sense to reach out to them with an idea like this. Thanks a lot for the words of motivation