Sales, Branding, Marketing plan - Happy Customer Supermarket 1 week later

in SpendHBD2 days ago

Its been an amazing 7 days of launching a project rightly called the blockchain supermarket by some friends. Looking back at our short time of existence, the promises are huge and a bright future stares us in the face. This cannot be possible if not for am amazing community of friends that kept us going from day 1. Taking a look at the stats below, one can only stay positivley optimistic of what Happy Customer Supermarket will achieve soonest!!!!

Interesting 7-day stats

Numbers matter for every new project and we have accumulated quite some in just 7 days of existence.. Take a look:

The above makes for some encouraging reading, given that we have not made any promotion or marketing moves outside our ShoKiN team. The last 7 days has been spent trying to learn the supermarket trade in live mode - mastering prices, customer choice brands, sticking prices on items, etc. Branding and fine tuning our marketing plan are the other aspects that have taken us 1 week to do. More on that shortly.

We are staying very upbeat about this project and we hope that the next few days, weeks and months will open up huge opportunities for people to turn shopping into a huge life-changing opportunity to step into the world of Web3.

Launched with so much energy and enthusiasm

One week ago when we announced the grand opening of Happy Customer Supermarket, the friends did not let us down. Our ShoKiN team made sure it was a full house. For this we are super grateful. It was especially impressive to see the Uyo team ably lead by @ijelady. They travelled down to Aba just to grace the occasion. This is how networking looks in web3 and now we are a strong community.

The launching day saw the unveiling of the Supermarket, speeches about the Web3 opportunity from SpendHBD were made by ijelady and me. And the friends ofcourse were out first customers. They shopped a lot and made sure we have the high numbers posted above. It would be nice to share some images from the occasion with below.

Branding is important

For every project, the colors and other identity should be clearly built from day 1. Together with the team, we have been working on branding our supermarket. This will make it easy to build an identity we should be proud of.

I have already designed our logo which we have used in some prints like our banner. But this week, we were able to print a branded Tshirt which would be worn by our team. Any time someone walks into the supermarket, the Tshirts should send a message to them - that of identity and purpose. Below, you can see images and a video of the T-shirt.

~~~ embed:1893317345768059255?t=nUkU19CSGkzjNZi2PQMucw&s=19 twitter metadata:Zm9jdXNubm93fHxodHRwczovL3R3aXR0ZXIuY29tL2ZvY3Vzbm5vdy9zdGF0dXMvMTg5MzMxNzM0NTc2ODA1OTI1NXw= ~~~

I also printed 300 pieces of branded shopping bags as you can see below:

1000386870.jpg

This is just the beginning of our branding. We have other plans for branding that we will provide more details of in time to come.

Marketing Plan

A very important aspect is how we hope to create awareness for the new project. I already had plans from day 1 which we will soon start implementing. The main goal of Happy Customer Supermarket is to create a conducive environment to onboard newbies on their first shopping trip. And to do that effectively, we aim to meet groups of users and make presentations.

One of our marketing plan is to engage with students of Dr. Ogbonnaya Onu Polytechnic. We will arrange to meet various departments and introduce the spendHBD opportunity to them. We will invite them to sit in on our workshops. We hope to do 2 workshops per week. Each workshop is still open to the public that may wish to attend.

We will also try to meet other people wherever they could be found in groups like teachers, social clubs, trade unions, sports fans and other groups. We go there to introduce the SpendHBD opportunity and invite them for a workshop.

We also plan to have marketers that will work on commission basis. They are to be rewarded in HBD based on new people invited. These marketers are free to work in their own time and schedule, but results would form the basis for reward.

There will also be a social media marketing plan where we try to reach people through sponsored ads on select platforms. These and other marketing efforts are hoped to assist us in creating the form of awareness needed to attract users to the new business.

Finally, listing other businesses is another important way to promote this supermarket. Those other businesses already have customers. So I will continue to onboard other businesses and introduce their customers to Happy Customer supermarket where they can shop for groceries.

Shop on demand

This is a feature that I promised to include in our activities. As a new business with limited funding, we do not have all the money to stock everything customers want. So please, feel free to use the comment section and tell us a product or brand tou want us to stock ahead of your next shopping trip. We will get the products for you and others. That would be a way to stay in touch with you our customers.

Kindly include a picture of the items you want us to stock, including its name. We cant want to read your comments. Thanks in advance.

Finally

We appreciate everyone that has been with us in this journey so far. This project is born from Web3 whose main foundation is the community. Thanks you friends for your support and we hope to see you soon!!!!

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I love the branding and everything is unique.Wow wow, I love what am seeing, Lagos is very far I would have been there for the grand opening, I appreciate @ijelady and others who made it to support this great project, weldone, I will surely visit this supermarket whenever I come around.

You are doing well over there, keep on doing your best. We hope this business helps more people to adopt HBD. Anytime you come East, you will definitely come and see how far we have gone.

I trust you nah, hope to see you one day again

Amazing report
You really planned this project very well. we are yet to see more of the plans being put to work and we will be happy to see that . Thanks for updating us , you are really giving your all to make sure @spendhbd circulates . Weldon

Thanks so much for the kind words. We will keep on working hard to promote HBD adoption through this project. More to come

Waw! what a great move. We are really moving on . I'm super excited. 7 days of launching this our great happy customer supermarket is an achievement. God bless us all .

We keeping on making progress. I really appreciate the community for their support. All of you are amazing people

Incredible growth in just few days, well done. I would have given you a long list of items if I was in Aba...keep up the good work and more success stories to tell.

Hoping you will visit Aba some day. I will like to have your long kust then. Thanks for the kind words

I will definitely visit some day because my husband's family stay there.

Nice, welcome in advance

The long awaited post is here, it's been a wonderful journey so far and I must say bravo to you. So I will be needing 2 kg basmati rice and K brothers U.S.A papaya soap.

Well noted again, thanks for the feedback. You will see it soonest

I believe in your efforts to satisfy your customers and I well know you're gonna deliver.

Thanks a lot, I have taken note of this rice. It will be included in our next stock

This is amazing, you are a Man with dignity and integrity. The opening of this web3 supermarket will change how people shop, how they understand crypto and onboarding new people on HIVE.

I appreciate your support to us that day.
I will love to get the T-shirt to alternate my spendHBD T-shirts

I really appreciate your support that day with your team. We keep on opening new opportunities for people to embrace web3, its a stuff that opens up financial opportunities and a whole world of decentralization.

I will print SpendHBD Tshirt next week. You will have it.

💃🎉
I am happy to hear that

Wow

You can say that again

You guys had a very beautiful and wonderful experience over there, keep it up.

Thanks so much. We will keep on trying our best

It will be good if you add some alcoholic drinks because we do need it sometimes like that 😏😀

Whats your main brand name, lets be specific. We will get it for you

Black&blue rum
Balamour
9ja cafe rum

Well noted, thank you so much

Thank you too 😊

Black bullet

🙄🙄

What is it's nii?

This is really good. Onwere ndi nweh foresight o. My brother, keep it up. More grace to you and your team. I hope your price is gonna be mind-blowing 🤸‍♂️

This is good and loving you are doing great as the name implies that's how I want to be leaving any time I came to spendhbd

I must say am so much commending you for putting up something this great! You have it all planned out, and we know you are up to every word of yours about this whole project, looking forward to greater heights. Bravo!!