I'm not entirely sure the Hive Morality Police have any consensus idea about what they are trying to control/curtail. Thinking back to the earliest days of the old chain, it seemed like frustrated basement-dwelling "coder bros" being upset that their "blockchain toy" was being used by people who had no interest in tech or code. A bit like the Internet of the 1990s when it was "EEEEWWW, my mom is online and sharing RECIPES!"
Hive has proven surprisingly resilient and I am definitely grateful for that!