Niche communities is a way to go, and some other countries are doing that. The Philippines are great in onboarding users that stay within that community on Hive. There is a cool skating community from Brazil that are getting people. It is the way to go. Yes even in my short time I have seen so many community tokens be released that have gone to zilch.
There is one hell of a lot of animosity towards Khal and Leo Finance but they are trying, and you can't fault them for that.