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It's one of the Hive discussions I have long been part of: We need content consumers, not just content creators; hence the need for people to promote their content in places external to Hive... or at least create articles/posts interesting enough that people might find them via search.

Also true - I remember in the early days i did that on Twitter and Facebook daily - but no one cared so I stopped it

It's very difficult to get "heard" and seen in this day and age... people get so much information to their computers and phones every day.