It seems most shoes are in the same sort of price range, so it's probably based on what people will pay, but these are a premium price. Cheaper shoes may do fine for some people, but if you do high mileage you want shoes that protect you from injury as well as being comfortable.
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I only buy shoes if they are on sale. It may be that they were originally priced at $60 or $70 but if they aren't under $50 then I will not buy them. I do a lot of shopping for shoes at discount stores. I can appreciate the reasoning behind buying a good pair of shoes though.
I tend to buy mine when I need them and don't always get a great deal. I ought to look out for when there's a sale on. I like to support the independent shops and as I only buy about once per year it's not a big deal.
We have a local shop called "Runners". If I ever get to the point that I need that kind of shoe I might have to check them out. I like supporting local businesses when I can as well.