Yep. How can you believe that a paper or new outlet is truly unbiased when they come right out and say that they support one or the other. Plus, who cares? Is anyone on the fence and then they see that Newsweek supports one person and then says to themselves "well ok, I guess I'll vote for who Newsweek said i should."
Now that I say that though, I am sure there are plenty of very low intelligence voters whose decision was made for them, in a roundabout way, by exactly that sort of reasoning.