I actually liked the little brown one, it may have a flower, but it just screams Spring, kind of like how after that first little cup of coffee you are ready to spring into action. But I'm not so much of a coffee mug person. My favorite was my Texaco Nylon coffee cup with lid, I used that thing for well over 20 years, I had a six pack of them at one time, but the twelve ounce capacity was enough for me, and it kept the coffee warm for well over two hours, so for me it was a perfect cup since I just sip coffee and it takes me a long time to finish a cup.
It was pretty easy to see the coffee in the cup in the line-up picture, being centered and all.
They don't make travel mugs that last forever anymore. I also like the small brown one, but like I said, I out grew the volume it could hold. I still use it now and again, just not as much as before.
Hahaha.. I knew you had a keen eye!