It is extremely difficult not to be influenced in one form or the other in today's woke climate. What I do see as a possible solution is to minimize the time we spend admiring externalities and instead focus on improving our inner qualities. That is one way I believe influence can be minimized and personal identity revealed
I would add to that, being creative more than consumptive too, as it allows us to take what we consume and process it - making it more valuable, as well as giving us the space to realize what is not.