Well, I'm certainly glad I popped by the live show to say hello! Thanks for the CTP Mining tokens!
When it comes to blogging, Lisa, I've never worried too much about SEO and keyword research.
Okay, so I have Yoast installed on my Wordpress blogs and I do a bit of keyword research on the lite version of Jaaxy that comes with my premium Wealthy Affiliate account, but I lead with content. I only spend a few minutes checking keywords to see if I can tweak my content.
I learned that lesson years ago when I started blogging about "Japanese mahjong" (which I used to play a lot) and started getting orders for mahjong sets before I was even aware that keyword research was a "thing".
I only learned about keyword research and SEO when I got into affiliate marketing and my impression was that many affiliate marketers were obsessed with keywords at the expense of content.
Also, a combination of Wordpress blogs, Hive.blog and CTPTalk gives you lots of opportunities to repurpose content. That's what I've slowly been doing with some Lego posts I made on one of my blog a few years ago - now I'm repurposing the content on the Hive Lego community and getting some nice upvotes for my efforts. :)
Great points man. Yeah I did the same thing in the industry I was in since 2001 lol I just started ....writing a blog.
Content was there every week, comments and engagement was high...And I was the number one search term for that industry for years. All because I concentrated on the content, and not how I'd rank.