I think Hive synergizes well with ListNerds. It lets me find more blog posts on Hive and I learn quite a bit from the different posts that I see. I haven't upgraded but I do think it will be worth at least upgrading to a pro plan. As for my mail sent, I have seen more engagement on all my posts I have mailed out.
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It certainly does, its a great way of getting people to engage with your HIVE Posts and a way of earning for everyone at the same time