I think it's the fact they can't build a proof of brain / proof of stake platform on BCH like we have here. So they need to have a centralized platform to 'brand ' BCH with it, cause BCH can't do what Hive does.
!CTP
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True and it is hard to get a community to the point where good content is rewarded and spammers are downvoted.
I think they would have more succes if they have the community the ability to adjust rewards.
Which is what hive and leothreads do basically