"Content Discovery" is the wrong angle, I think. I think it should be angled as "Content Showcasing, where you can show the world what you've written, photographed or created!" Instead of framing it as something the user sees "FROM" others, make it about what they show "TO" others. Unfortunately... spammers still gonna make it about "showcasing" their spam links... what's a platform to do, right?
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We'll stick with discovery. The whole idea is for people to actually want to be active, and when it's showcasing, it's only one party.
Just thinking out loud. Your project.