I agree - we should always promote ourselves first to build that trust. We can do that through any type of engagement & showing who you really are. Then, we can promote other things (if we choose to) from the back end. :) Like you implied, it's not a race, it's a journey. :)
The 3 P's for me:
Pixie - self explanatory ;)
Prosper - not just in wealth, but in life, love & health :)
PeakD - one of my favorite Hive dApps ;)
For me its not even about building Trust, Trust for me is always there unless shown otherwise, for me its just about being an active member of a community