Thanks for your reply David, very much appreciated and enjoyed reading your responses
I am not sure if people still see marketing their list as the primary push or if they are still stuck in an archaic notion of promoting singular products to an unknow audience :)
I see a lot of both on the safelists and traffic exchanges. I think more people than before now use their own lead capture pages and prioritise list building over simply showing their sales page or affiliate link to a cold audience, BUT it is still a minority. I guess the 80/20 rule applies: 80% go the lazy route of directly promoting their affiliate link.
!ALIVE
!BBH