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Are your promotional efforts successful, are you using them to build an Audience with which you can engage ??
Do you promote opportunities that people just click click click over and use it as a way to accumulate points to be able to send out a promotion for others to see, that just click click click over.
How do you get our promotions to stand out so that when people are click click clicking they don’t just click click click over your ad and actually stop and pay attention.?
You need to make your promotion stand out from the crowd. Make it jump, make it pop, so that when the person that has multiple pages open and is just clicking away to accumulate points, actually stops at your page because it has caught their eye straight away.
Make your promotion stand out like a thumb that has been well and truly hit by a hammer. Hit them with your most dynamic, eye catching Lead Capture Page that you can create. Create your page so that it is a no brainer for them to add their details and sign up for your list. Make a page that is unique to you. Put you, your flavour and your colour into what you are offering.
An added bonus to your promotion, list building efforts is to give them something in return. Give them that gift that will entice them, everyone wants something for Free so give it to them.
And then give them something of value, once you have people subscribed to your list, keep them, subscribed, engage with them, talk to them, become a part of their processes so that you pay attention to them and they pay attention to you
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Very good post richard really good information