When the focus gets so tight with what you do online that you start to become "known" as the expert in that area, you are on the right path. I've been trying to promote the idea that we should be #transparent as marketers, since that helps people to know like and trust us.
So far it's worked out great for me, and on the Hive blockchain I've been tagging my recent posts with that tag to bring it all together.
@blainjones said something the other day in our Telegram CTP chat that really resonated with me.
It's all about focusing on one thing, and trying to get good at just ONE thing.
I find this to be tough because as a solo entrepreneur I want to be good at everything. In reality what I need to be doing is delegating to others. I do that at work, so I should do the same with my home business.
For me, what I am concentrating on is crafting emails and getting better at my flow and prose.
Anyhoo, onward and upward!
Step 1: Review Plan of Attack and Today's Calendar. Think.
Today my content calendar says has: "Email broadcast adboard #1".
Like I said before, I lease my adboards, so really what I try to do is provide value and ask them to join my other lists. The other lists have a ton of great content I've written over the last few months.
When my advertisers on my site realise the value in the list they are on, it's easy to get folks to sign up to the other lists, because they assume that the value provided on the other list will be good too. (And it is.)
That's why when you write, keep your customer avatar in front of you and think about how what you write builds trust.
What does your ideal customer need to hear to help them solve a problem? Give them that.
In my case, I am writing about autoresponder sequences and the emails and tools that make that happen in my AutoResponder Secrets Email list. Since I have two adboards, I would love it if they join my AR secrets list too.
Planning done. I know what to write. :)
Step 2: Take action from Step 1 Planning.
Alright. Action time.
The screenshot above is from an email I sent out. I incorporated something new in this email to see if engagement increases:
a BIG Sign Up button.
Kinda hard to miss. :)
Blain recommended that in some emails I was sending to List Nerds and it worked out famously, so I adapted that to my emails to my list. Let's see how it works out.
The Results of this effort so far
As far as my results from these kinds of mailings, here's the top sources and signups for my list over the past 30 days. (For those interested, this comes from LeadsLeap. )
| Source | Total | Unique | Real | Optin | Opt-In % |
|---|---|---|---|---|---|
| iap | 367 | 306 | 304 | 7 | (2.29%) |
| freeadsclub | 17 | 15 | 11 | 3 | (20%) |
| easyhits4u | 976 | 699 | 909 | 3 | (0.43%) |
| fac | 10 | 9 | 7 | 2 | (22.22%) |
| instantadpower | 661 | 448 | 595 | 15 | (3.35%) |
| 26 | 25 | 2 | 1 | (4%) | |
| 10 | 5 | 8 | 1 | (20%) | |
| pdf2 | 1 | 1 | 1 | 1 | (100%) |
| tl2ivm | 109 | 89 | 100 | 1 | (1.12%) |
| iap-8-26 | 133 | 98 | 106 | 1 | (1.02%) |
| tab | 625 | 484 | 589 | 1 | (0.21%) |
Those optin numbers make me happy.
- Instant Ad Power hands down has had the biggest number of folks sign up to my list, largely because these are advertisers on a mailer, so they most likely have an autoresponder and want better results.
- FAC is Free Ads Club, which is my ad site. So these folks signed up for the list after I emailed them, just like what you see above. :) This works.
- The pdf entries are for people who signed up to my list after clicking a link in the pdf lead magnet. Boom. I love seeing this one.
The good part is that now that I have such metrics, I can make good decisions about where to advertise in the future, what to continue, and what to stop doing.
If I didn't track everything, this wouldn't be possible. :)
Step 3: Document and re-use.
Done. I save these before I post them, in Joplin and synchronise it to the cloud so I don't lose this in the future.
I definitely enjoy using the metrics from my efforts as the raw data.
Screenshots are also good, especially if you can back it up by metrics from the site itself or the blockchain. That's the whole point of my #transparent marketing efforts recently.
The way I see it, I can create content just by posting info on exactly how I do what I do when it comes to growing my lists.
What did YOU do to promote yourself today? Let's CHAT y'all!
I'd love to hear how you did on your business promotion today as an entrepreneur. What do you do daily to promote yourself, your brand, and your business?
Let's start a conversation below! Leave me a comment and I'll try my best to write back asap.
Cya tomorrow!
-Rob W.
P.S. If you'd like to sign up for the same AutoResponder Secrets list I am talking about as part of my #transparent series, I'd love it. That link is to my opt-in page, and I'd love to see you on my free list. Thanks!
I like the idea of the #transparent tag. So you use that in all your posts no matter what you're writing? I am starting to like the whole delegation and finding and paying people to do stuff for me. I also thought that as a solopreneur I had to learn to do it all.
One of the reasons I am no longer working in the corporate world is because I had trouble with that whole delegation and training thing. I got bull dozed into being a supervisor. And let's just say I didn't embrace the role. LOL. Anyway, I was cataloging books and I LOVED doing that. What I didn't love at all was having two people reporting to me who gave me attitude every time I pointed out errors in their work. So, I stopped doing that and just made the corrections myself. Only one of the myriad reasons I got fired from that job.
Oh yeah and my direct supervisor would get pissed off because she couldn't find any errors in my work and I always met and exceeded my work quotas when I was just cataloging. That was fun!
No maybe I should write that part clearer. I put the #transparent tag on my posts where I am discussing the underside of marketing. IE: I want my content tilt to be me doing the "pull back the curtain and watch Oz pulling the levers" kind of posts, where I use exact numbers and screenshots of my tools, emails, posts, stats, etc. to show exactly what it takes to do this stuff, even when I fail.
Got it! That makes sense. Thank you for the clarification! Have a great day!😀
Made in Canva
@my1440
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You are most welcome, Lisa. Glad someone enjoys it other than the joy I get in writing it. :D 👍
It's very obvious you enjoy writing, Rob! Have a great day! 😀
Made in Canva
@my1440
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I am glad that at least someone listens to my incoherent ramblings! lol
But it really is about mastery of one thing and perfecting our craft. It takes time to become an expert at something and if we fail to dedicate our time to it, we will never become what we want.
I subscribed to your list!
I saw, and thanks! 😀 Feedback is most welcome. I need to go prune through my original threesteps list and edit some of the content. There's also some references to 2020 in some of my stuff from last year that would be 'evergreen' if it weren't for that. Changing it to something fresher would be a good start.
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