Hi @RiverFlows … My opinion is that a $10. (retail) price tag for your product, is not unreasonable; especially within the Natural/Organic 'Specialty Boutique' type marketing platform.
Yet...I think your target price of $6. or so would move more product. Personally, I'd pay six bucks for a BO reduction product, but not ten - if I needed it. Fortunately I rarely stink and sweat very minimally unless in an enclosed, and overly heated environment (like an old fashion gym)
Maybe that's related to my ancient East Asian and Martian heritage :>)
Oh its the MARTIAN that gives you your edge!!! I couldnt pinpoint it!!!!
Once we stop using deodorant, we actually don't need it as much, which is what a lot of people dont realise.