I didn't even want to research the price on our market, because artisan bakeries are very rare, but that is a serious price for a bread.
Whole wheat is a huge game changer high protein %, unfortunately I can only buy all purpose flour here, must start searching for a windmill.:D
Not being able to get the flour you want makes it pretty tough. I would have to save for a grinding mill and get whole grains from the local farm stores or wherever they sell good grains. I am so happy with the results so far and I am now in the habit of baking weekly so it works well for me.