Marketing is King, but well done when it's well thought out. At Hive, we lack good marketing strategies, and a good tool focusing on the right way would be wonderful for us to start changing our status.
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Muchas gracias amigo - and I agree. We have some great brains there for marketing but in my view too isolated silo activities. Use of such a platform would require change of mindset as well and we would need to have people to use it for planning, creation, execution and reporting - not sure it will work in our current structure. But even before we would iit required a content / marketing strategy before.