but Hive as a Social aspect seems to be becoming part of the rest of the online world by rewarding the divisive nature, (made up drama)
I think it is generally from a small percentage of users, who are here for attention, however they can get it. Some people stir the pot looking for reactions that they can feed off, because they don't have anything original to say themselves.
I hope it always stays a small percentage, but it is getting to where I do not even try to look at the recent feed any longer, and am becoming more reliant on a few people I follow that re-blogs things I sometimes find interesting. I am glad of the people I have found to follow and add so few new followers any more, and a couple of them were unfollowed rather quickly.
Pay for click sites (all other social media pretty much) incentivize the behavior, so it proliferates. Here, it doesn't have to be disincentivized, but it doesn't have to be rewarded.
I am glad there are some large accounts that can do just that dis-incentive them. Eventually one would hope they just go away or change their tune.