Netflix is widely well-known as an application of streaming service that offers a variety of TV shows, movies, anime, documentaries and many more. This media streaming platform was originally operated solely in the United States and was globally expanded for more than 190 countries abroad. The localization of Netflix undergoes a complex process which involves linguistic, cultural and technical efforts.
It is known that the largest global export of America was “Entertainment”. Netflix was built as a new masterpiece of entertainment that international markets could adapt the efficiency and expand the creativity of these media platforms to develop a global economic growth and consumer satisfaction. While the internet connects and unites people globally, it also has the potential to facilitate a kind of imperialism and monoculture. A lot of different movies in different countries are now available to stream on Netflix. Consequently, Netflix is hiring directors from different parts of the world to direct movies that feature different cultures also.
Users who usually consume this media streaming service pay premium costs using a variety of streaming devices such as smartphones, smart TV, tablet, and laptops. So, because of Netflix, the electronic devices’ industry can benefit from it and also the Telecommunications industry for the use of the internet connection. However, because of its convenience, the streaming giant has distorted the growth of the television industry.
Therefore, the entrance of Netflix to the video game industry will create again an impact to the companies that are already in the video game industry and also to its indirect competitors from another industry. If its video games are successful then those affected industries and companies will suffer losses. But if not, it will be a burden to Netflix. Though, business is all about risk taking. The higher the risk, the greater the return.